“Do not accept if the seal is broken”
“Returns and refunds are only applicable on orders if the package is damaged”
Have you ever heard of this term or come across it while shopping online?
Or have you ever experienced this situation yourself?
If so, you already know how important packaging can be.
And if you don’t, well, let’s say that beat-up packaging is not cute and can be such a time waste cause you need to wait for a product return or refund and it’s annoying.
Packaging is the first line of defence for your products, it’s what keeps them from getting damaged or broken during transit.
And in today’s world, buying online is inevitable.
Even if you can find products that you need which are available at offline stores near you, you still sometimes (well, most times) find yourself buying online.
Yup and that includes groceries. Groceries that you order can reach your home within 10 minutes.
How did we make this shift so rapidly in just a few years’ time?
E-commerce has become increasingly important in the home delivery industry in recent years, as more and more consumers turn to online shopping for convenience, variety, and better prices.
It allows you to shop from the comfort of your own home, whenever you want and gets it delivered to your doorstep without taking one step forward, saving you the time and hassle (and probably leg pain if you wear high heels) to travel to physical stores.
If you own a business that sells products (especially analogous products) you must know how important packaging is, cause let’s be honest. It matters. A LOT. A whole lot if you will.
Packaging is an essential aspect of e-commerce and plays a key role in protecting products during shipping and delivery.
It not only provides protection to your order but can be a determinant in the way we experience the product, our beliefs about the brand and our environment and the aspect of shopping as a whole.
Packaging can communicate the value, quality, and benefits of the product, and ultimately drive revenue for a business.
So let’s see how it may affect your business in the long haul.