The market is crowded. For prospects to remember your business and be loyal, you really need to cut through the noise.
Or else, your business will be forgotten like a ship passing in the night.
Meaningful designs can help you tackle this challenge effectively. It will enable you to grab attention, establish a strong connection, and stay ahead of your competitors in the marketplace.
Meaningful designs will leverage the full potential of whitespace, typography, colours, imagery, and interactive designs.
For example, whitespace is not only essential to create a clutter-free look, it also allows your target audience to focus on a single point, conveying the Unique Value Proposition of your business.
This approach will let you to hold the attention of your target audience after you have successfully grabbed their interest.
Likewise, typography dictates how people react to your message. Using big, bold and daring fonts can pep up the look and messaging of your business. With the right choice of typography, your target market will easily grasp what you think is important.
When it comes to colours, the feeling they evoke on a majority of people must be considered. Warm colours like red, orange, yellow, and their variations are used to create energetic, passionate, happy, and positive feelings.
Cool colours like purple, blue, green and their variations can be used to create exquisite, reliable, trustworthy, and authoritative emotions in people.
Imagery is a key, yet sometimes overlooked, aspect of design. You need to pick images that are authentic and related to your business. Images must be relevant to the message you want to tell. It is always better to avoid stock images that are staged. For example, many Indian companies use stock images of foreigners while showcasing their team. It’s a blatant giveaway of lazy designing.