An expert software company, specialising in software integrations, development, and technical support, had a thriving partnership with an e-commerce giant, content with their services. However, in a testament to their trust and confidence in the relationship, the e-commerce behemoth approached the software company with an unconventional request for a packaging design.
While it might seem unusual, it’s not uncommon in business for clients to seek additional services from a trusted vendor. But this software company had scars from the past; they had taken on a similar design project before, which, despite their impeccable software delivery, led to a bad name. It was a small misstep that tarnished their reputation. The painful memory was fresh, and they couldn’t risk it again, so they declined the design project request.